Click tracking is used in order to track ad performance. Tags must be able to accept click tracking through the use of a click macro in order to measure the number of clicks and calculate the click-through rate (CTR).
Click tracking check in Advalidation
When this test is enabled, Advalidation will ensure that tags are able to accept click tracking through the use of a click macro.
Advalidation's recommendation
We recommend having this test/check on if you are interested in measuring the number of clicks and calculating the click-through rate (CTR).
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