Display QA | Click tracking

Click tracking is used in order to track ad performance. Tags must be able to accept click tracking through the use of a click macro in order to measure the number of clicks and calculate the click-through rate (CTR).

Click tracking check in Advalidation

When this test is enabled, Advalidation will ensure that tags are able to accept click tracking through the use of a click macro.

Please note: You can find more information about Click Tracking and the Landing Page in the preview window of Advalidation. If Click Tracking functions correctly, Adval will display a result similar to the example shown below when clicking into the Live Preview : Click tracking seems to be working correctly, followed by the redirection hyperlink. Clicking the hyperlink will direct you to the actual Landing Page.

Advalidation's recommendation

We recommend having this test/check on if you are interested in measuring the number of clicks and calculating the click-through rate (CTR).