Display QA | Number of cookies

Excessive use of cookies can negatively impact performance and put user integrity at risk.

Number of cookies settings in Advalidation

In Advalidation you can enable this test and set a maximum number of cookies – any integer number will do. Any creative that uses more cookies than the maximum set in your spec will be flagged during the Advalidation QA process.

Please note: you can set the maximum to zero if you do not tolerate any cookies.

Advalidation's recommendation

Enabling this setting ensures tags match your requirements in regards to number of cookies and ensures best performance.