Creative Expansion refers to a type of display advertising content that expands beyond its bounds in an attempt to create an immersive experience for users while taking over more of the page space. While this format can engage viewers more effectively with the creative, it may also lead to concerns about user experience. Expanding creatives can be distracting, making it difficult for users to focus on the content they are reading.
Creative expansion test in Advalidation
In Advalidation you can enable the Creative expansion test in order to be warned when a creative expands beyond its bounds. This helps you ensure your advertising content is not only effective but also aligns with best practices and maintains a positive user experience.
Advalidation's recommendation
Enabling this test/setting ensures tags match your requirements in regards to creative expansion.
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