Display QA | Creative expansion

Creative Expansion refers to a display advert that expands beyond its initial size to create an immersive experience, taking up more page space. While on the one hand it can boost engagement, on the other hand it may be a distraction to users and make it difficult for them to focus on the rest of the page and content.

Creative expansion test in Advalidation

In Advalidation you can enable the Creative expansion test in order to be warned when a creative expands beyond its bounds. This helps you ensure your advertising content is not only effective but also aligns with best practices and maintains a positive user experience.

Advalidation's recommendation

Enabling this test/setting ensures tags match your requirements in regards to creative expansion.