Display QA | Ad verification

Ad verification tags are third-party tags used to monitor parameters like viewability. Depending on the setup they can also block an ad from displaying based on parameters like page content, keywords, etc... If blocked, a placeholder image can be displayed instead.

The most popular ad verification vendors include Integral Ad Science (AdSafe) and DoubleVerify (DV).

Ad verification settings in Advalidation

In Advalidation, you can select one or both of the below options:

• Allow blocking
• Allow monitoring 

If the Ad verification test is enabled but none of the above options are selected, Advalidation will flag any Blocking or Monitoring tag.

Please note: This test will only work for Monitoring/Blocking tags from Integral Ad Science (AdSafe) and DoubleVerify (DV).

Advalidation's recommendation

We recommend enabling this setting in order to keep visibility over Monitoring and/or Blocking tags.